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PR and Podcast Tips & Tools · Podcast Episodes

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@michelleglogovac

Our youth have it much more difficult than most of

Our youth have it much more difficult than most of us did as pre-teens and teens...they have social media to scroll through. They see images of people through filters and photoshop...it's not reality.⁠
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Ember & Ace Founder, Pam Luk was interviewed on the Making Afterschool Cool podcast about body diversity in youth. This podcast is produced by the Harris County for Education.⁠
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In the interview, she spoke about:⁠
💫 Advice parents can give to youth regarding how they could help kids love their bodies.⁠
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💫 Why is it important for parents to be aware of how they speak around youth regarding beauty standards and body types?⁠
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💫 Why is it important to use the term body diversity to when discussing how people come in all shapes and sizes?⁠
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💫 Why it is important for parents and other caring adults to have small conversations with youth concerning different body types as well as listen to kids concerns regarding the issues.⁠
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I encourage everyone, especially parents to listen to this interview because it's such an important one. ⁠
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#michelleglogovac #themlgcollective #bodydiversity #teachingouryouth #emberandace #plussizekids #howtoeducateourkids #bodypositivity

Whether you think you're too young or too old to s

Whether you think you're too young or too old to start, you're wrong.⁠
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This week's podcast interview with Joann Zehenni proved that you can launch a successful business as a teenager.⁠
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Later in the week, I was watching an old SNL video where Leslie Jones shared how Vera Wang designed her first dress at 40, and Oprah was 32 when she landed her tv show. Did you know that Colonel Sanders was 40 when he founded KFC, Reed Hasting was 37 when he launched Netflix and 47 when he started streaming it?⁠
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Let all of these stories be examples to you that it doesn't matter what your age is. You have it in you to do what has to be done! ⁠
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I was 37 when I launched my business. Age is simply a number!⁠
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Are you ready to chase your dreams, start something new or launch a business?⁠
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#michelleglogovac #themlgcollective #caffeinateandconquer #infopreneur #empowerher #herbusiness #femaleleadership #womenhustle #businessbootcamp

Patience is a virtue and I for one am NOT a patien

Patience is a virtue and I for one am NOT a patient person, but when it comes to PR...it's not a choice!⁠
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PR is a marathon and not a sprint, so you have to be willing to invest your time for at least 6 months to see the results of your efforts. ⁠
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Finding patience isn't easy but I share some ways on The Business Storytelling show on how my clients and I practice this not-so-easy trait. ⁠
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Traditional media can take months to gain traction and see features and interviews go live. I love pairing my traditional PR clients with podcast PR because normally, we book interviews within the first month of working together.⁠
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Now, that's not a guarantee because a good publicist doesn't guarantee anything...a guarantee would require money and we just call that advertising! ⁠
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Tune in to hear my tips, my thoughts on copy and paste (it's a BIG NO), and why your story is better than trying to sell whatever you're selling!⁠
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#michelleglogovac #themlgcollective #expertinterviews #podcastpr #thepodcastmatchmaker #publicrelationsagency #podcastandchill #podcastguest #womeninpodcasting #intentionalbusiness

What should you lead with in your pitch email?⁠

What should you lead with in your pitch email?⁠
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In any article I've seen written or posts that are aimed at teaching you how to pitch yourself, I continue to see the same advice and it's WRONG!⁠
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🛑 The advice I am seeing is to lead with what you have to offer to the audience and host. While this should definitely be included in your pitch, it should NOT be what you lead it. This makes the pitch about you and this isn't about you.⁠
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💚 What you should lead with is something personal. Stalk the host, listen to the podcast, check out the host's website and social media. Open your pitch with something about them and how you relate to it. Share how you learned from or connected with a certain episode. ⁠
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Part of my success in pitching (and 20 years in sales) is because I have never led my pitch with what I wanted....I lead with something personal and relatable. ⁠
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After all, we're all humans and looking for that human connection!⁠
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Want to learn more about podcast pitching? Download my Simplified Pitching Checklist! ⁠
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https://bit.ly/MLGPitching ⁠
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#michelleglogovac #themlgcollective #podcastpitcher #podcastpitching #thepodcastmatchmaker #podcastinterviews #pitchyourself #brandvisibility #brandmarketing #tipsforleaders #tipsforentrepreneurs #tipsforauthors

At the age of 16, what were you up to? ⁠ ⁠ I w

At the age of 16, what were you up to? ⁠
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I was busy scooping ice cream at Baskin Robbins and taking on babysitting jobs while going to high school, but I certainly wasn't thinking about how I could launch a business, let alone solving my skin problems and giving back to a cause I believed in.⁠
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Meet Joann Zehenni, Founder of Gemini Beauty. She's 18 years old, attending university and is already a successful entrepreneur! ⁠
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Joann and some members of her family have varying levels of lupus and have struggled with beauty products that work for them. Instead of indulging in the problem, Joann decided to find the solution. ⁠
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Listen to find out how Joann launched this incredible business as a teenager and is thriving as a college student majoring in entrepreneurship while shipping packages from her dorm room! ⁠
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I've gotten to try the products and they not only smell delicious, but the packaging is perfection and my skin is glowing! ⁠
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Have you checked out Gemini Beauty yet?

Podcast Hosting vs Podcast Interviews⁠ ⁠ Which

Podcast Hosting vs Podcast Interviews⁠
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Which is for you?⁠
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There are both pros and cons when it comes to hosting your own show....⁠
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Pros ➕⁠
Your Own Content ⁠
Marketing Tool⁠
Promote Yourself⁠
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Cons ➖⁠
Time (it takes 4 hrs to produce a 30 min episode) & you have to be consistent in creating new content⁠
Build Your Own Audience⁠
Pay For Production⁠
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When it comes to podcast interviews, it's a win-win!⁠
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🌟 Established Audiences ⁠
🌟 Reach More People⁠
🌟 Marketing Content That You Can Repurpose⁠
🌟 Approx 30 min For An Interview⁠
🌟 No Production Costs⁠
🌟 Share Your Story & Content⁠
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A combination of the two is also a great option! My suggestion is to start by being a podcast guest and being interviewed. This lays the foundation in creating an audience if you decide to launch your own show!⁠
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Have questions about hosting vs interviewing? Drop them here!⁠
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#michelleglogovac #themlgcollective #podcasts #podcasthosts #womenwhopodcast #podcastinterviews #podcastsofinstagram #thepodcastmatchmaker #podcastpitching

Are you ensuring your business is a part of your l

Are you ensuring your business is a part of your legacy?⁠
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We all want to leave a legacy...a long-lasting impact. The way we ensure it happens can come in different ways.⁠
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For many, leaving a legacy comes in the form of journals, writing a book, having a podcast. These are all wonderful ways to record who you are and what your thoughts were at any given moment.⁠
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Sharing your story with others is another great way to leave your legacy because it gives you the ability to changes lives...that's an incredible legacy to leave!⁠
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Have you considered how your business is helping form your legacy? Are you making a difference in the world and the lives of others with what you do on a daily basis? ⁠
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I'm extremely blessed to have a business that allows me to not only changes lives around the world but make the world a better place for my children and others. ⁠
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I hope my legacy is that I did change lives, always took time to listen and did my best to understand and be empathetic and sympathetic, stood up for not only what I believed in but for those who didn't have a voice, lifted others up and was always a cheerleader for others, shared all I knew and loved with my entire being, was a good friend, wife and mother. ⁠
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What's the legacy you want to leave? Is your business helping you on that path?⁠
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#michelleglogovac #themlgcollective #livingyourlegacy #thepodcastmatchmaker #pragency #publicrelationsagency

Sharing your story and experiences with the world

Sharing your story and experiences with the world has the power to change the world....⁠
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Naz Meknat shared how she found freedom after abuse on The Rising Beyond Podcast. Naz is now fighting for women's rights here in the US and for those in Iran. Naz also shared her memoir, 7000 Miles To Freedom on the Share Your Truth podcast. ⁠
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Naz is a refugee here in America who fled Iran overnight over 20 years ago. Her story is not only powerful but an example of what women in Iran are continuing to go through today.⁠
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Elizabeth Rosenberg is always full of good advice and shared how you can cultivate reinvention support systems on the Reinvent Yourself podcast. Elizabeth had a BIG corporate job and suffered extreme burnout and a hospital stay. She's making sure others know they aren't alone on their work journey and that it is possible to thrive personally and professionally...you need to identify your purpose and apply it to both!⁠
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I love hearing our clients' stories because they always teach me something new! Your story can teach and inspire others as well!⁠
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Have you started sharing yourself on podcasts?⁠
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#michelleglogovac #themlgcollective #guestfeatures #thepodcastmatchmaker #podcastpitching #podcastinterviews #womenwholead #powerfulstories #storiesthatchangetheworld #iranrevolution #womenlifefreedom #corporateburnout

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