Let’s talk about reach…how many people are you reaching with what you’re doing? In July, our clients reached more than 62K podcast listeners. How did we come up with that number? Keep reading….
Think about your social media following, your email list and your podcast interviews. It can be hard to discern just how many people you’re reaching and let’s be honest, a total number of followers on any given social media platform isn’t the actual number of people viewing your posts, tweets, threads, etc! We won’t even get started when it comes to the accounts who have bought followers and are now hiding how many likes their posts are actually getting! (hey, red flag!)
Looking At The Big Picture
When it comes to podcasts, we provide clients with a holistic view of what kind of audience reach each show is getting. The research is intensive and includes:
- Apple Podcast Reviews
- Instagram Followers
- Global Ranking
- Monthly Listeners
It’s important not to judge a show solely based off of only one of these platforms because not everyone has an iPhone where they can leave a review via Apple, Instagram followers might have been purchased and don’t reflect how many active followers a person might have, therefore looking at engagement is better. I’ve seen podcasts with 5 reviews, yet the host has 20K followers or vice versa. It’s always good to keep in mind that reviews and followers can be bought, which is why we dig deeper.
Podcast Listeners
We utilize a number of tools to help us mine all of these numbers and provide clients with all of them. For every interview that goes live, the number of monthly listeners is calculated based off a show’s downloads and we provide clients with these real numbers. Keep in mind that this is only the beginning of their actual reach.
Podcasts Live Forever
A podcast doesn’t just go away once an episode has gone live. It continues to live on and not just on the podcast platforms. There are websites with show notes, social media platforms with graphics and links, therefore the original number that we provide is simply a baseline and bare minimum of what a client’s total reach for each interview will be. As a podcast guest, you can help this reach by repurposing your interviews and sharing them on all of your platforms. This will also generate a greater reach!
Podcasts should definitely be a part of your outreach plan because the numbers speak for themselves!
