As a podcast producer, one of the most frequently asked questions I get is, “How do I grow my audience?” Today, I am sharing with you 11 ways you can repurpose your podcast content. Creating content is time consuming and if you create content for multiple platforms, then you are spending a lot of time doing different tasks. By taking your podcast episode and repurposing it with some small tweaks, you can literally use one piece of content on 11 platforms in addition to your podcast platform. I’m going to share with you how in an hour per week, you can get your podcast in front of a larger audience and find new listeners!
It’s time for your voice and message to be heard by more people!
What we’re talking about
- What Is Content Repurposing?
- Repurposing Content For More Than Just Your Podcast
- 11 Ways To Repurpose Your Podcast Content
What Is Content Repurposing?
Repurposing your content is taking content that you’ve already made and reusing it. When it comes to podcast episodes, it is often overlooked that since it’s an audio form of content, that it can’t be repurposed onto other platforms. That couldn’t be further from the truth! Your podcast episodes can be reused and published in many different formats and on different platforms. The reason you want to repurpose content is so that you don’t have to reinvent the wheel or produce more content than you need.
Repurposing Content For More Than Just Your Podcast
We are discussing repurposing your podcast content, but this strategy can be used with any kind of content you are producing. If you’re a blogger or have a blog component to your website, then you can utilize this same process to increase your audience as well. Blog posts can be turned into social media captions and pins and much more in the same manner a podcast episode can be.
11 Ways To Repurpose Your Podcast Content
The 11 ways to repurpose your podcast content are 1) Twitter, 2) Show Notes as a blog post on your website, 3) Instagram Feed, 4) Instagram Stories, 5) Facebook, 6) Pinterest, 7) YouTube, 8) LinkedIn, 9) Bloglovin, 10) Medium, 11) Buzzfeed. By creating various sized graphics and changing some captions, you can repurpose your podcast episodes on all of these platforms. It’s not one size fits all, so your podcast might not be a great fit for LinkedIn or another platform, but this is to show you that there are many more platforms outside of Apple Podcasts, Google Play or Spotify.
Are you ready to grow your audience? Share what new platforms you’ll be utilizing!
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