In this episode of My Simplified Life, Michelle Glogovac invites Alyssa Jarrett, a romance author and tech marketer. The conversation covers Alyssa’s journey from climbing the corporate ladder to becoming a self-employed author. Alyssa discusses her debut novel, Love Actually, and how she uses her marketing skills to promote her book and the gender dynamics in the tech industry.
In This Episode, Michelle Talks About…
- The importance of balancing mental health and creativity.
- Marketing principles apply regardless of what product you’re selling.
- You’re not going to be everyone’s cup of tea – and that’s okay.
The importance of balancing mental health and creativity
Alyssa shares her experience of taking a sabbatical at the start of 2022 for her mental health and how this transitioned into self-employment, giving her more freedom and flexibility to balance her life.
Alyssa uses her marketing background to promote her book
She explains how the fundamental principles of marketing apply regardless of what product you’re selling. Building an audience, sparking conversation, and delivering a product worth paying for are crucial steps in this process.
Not everyone will resonate with your work, and that’s okay
The process of finding your target reader involves receiving critical feedback. Alyssa stresses the importance of identifying and understanding your target reader to ensure your work lands with the right audience.
Links Mentioned
