Research is one of the most important aspects of your business and applies to virtually everything you do from launching your business to growing it. Research takes work and isn’t the sexiest topic, but it can literally set you apart from competitors, grow your business more rapidly, and ensure that you are speaking directly to your ideal client. You are researching things in your life right now, such as how to cut hair at home because you want direction and best practices before trying it yourself. Shouldn’t this theory apply to your business?! It should and I’m sharing how it can. I research things in my business and as a part of my business every single day. I start with stalking my current clients as part of our strategy and go all the way to researching and stalking podcasts to find the right fit for my clients. I researched my business before launching it and utilize these skills in my everyday life as well.
Get ready to ask questions and look for answers!
What we’re talking about
- Research & A SWOT Analysis Can Grow Your Business
- Identify Your Ideal Client & Stand Out From Your Competitors
- Utilizing Research To Launch A Business
Research & A SWOT Analysis Can Grow Your Business
In the corporate world it is very common for businesses to utilize a SWOT analysis to better understand their positioning in their industry. A SWOT analysis looks at the strengths of a company, the weakness, the opportunities that are out there, and the threats presented by competitors. In Michelle Terpstra’s From Hello To Closed sales strategy course, one of the first exercises she goes over with business owners is the creation of a SWOT analysis. In order to succeed in this, you have to research not only your competitors, but your own business as well. Research is what is going to help you identify the areas in which you are doing great and where improvements can be made. It also gives you an aerial view at where you stand in comparison to your competitors.
Identify Your Ideal Client & Stand Out From Your Competitors
Utilizing research can help you identify your ideal client, as well as ensure your service or product speaks directly to them. You might be surprised to find out how many people are willing to answer your questions when it relates to their pain points and what kind of solutions they’re looking for. If you take all of this information into consideration as you build your business, then you will be speaking directly to your ideal client when you create your content and services. If your competitors aren’t taking the time to do the same thing, you’re definitely going to stand out from the crowd.
Utilizing Research To Launch A Business
I didn’t start off in the podcasting industry, nor did I know what it took to produce a podcast. How did I learn? Research. Whether you are wanting to make a career switch or launch a new business or grow the one you have, research is going to help you get started and grow. From learning about education and courses you should take to the legal aspects and licenses you’ll need to how best to market your business, doing research is what will get you started and ahead in everything.
What are you researching this week? Share it with me!
LINKS MENTIONED
EP 14: Podcast Pitching: How To Pitch Yourself
EP 20: Learning How To Strategize Your Business with Michelle Terpstra
