Have you ever wondered if you need a social media presence for your business? This week Michelle talks to social media expert, Cindy Zaweski, who started out as a journalist, tv reporter and producer, and who now has her own business Ascent StoryCraft, with which she helps people create content, strategy, and a solid plan for their social media. Cindy shares some incredible incites and information on how social media can really benefit your business and how to stop it from feeling like a chore.
In This Episode, Michelle Talks About
- Cindy’s story and how she created her own business.
- Do we still need a social media presence?
- Tips and advice on how to find joy in social media.
Cindy’s story and how she created her own business
Cindy tells us all about how she started out her career as a journalist, TV reporter and producer from NBC and CBS stations across the country. After volunteering to handle the social media for the station she was working at, Cindy discovered her love for it at a time when Facebook had only just opened the doors for businesses.
Do we still need a social media presence?
Tips and advice on how to find joy in social media.
Cindy talks about the beauty of social media and the real purpose behind it. It really is called ‘social’ for a reason and the more we can focus on the community building and story sharing parts of it, the more enjoyable it can become! Cindy reminds us to focus more on the message that you want to send, and being authentic with what it is you want your community to see. If we are more interested in pumping out content for the sake of it, that’s when it will feel more like a chore than sharing your story with the world.