Strategizing is a part of business, but how can you strategize in your own business to strengthen your offerings and expertise? Strategy sessions should be something you tackle every quarter and make adjustments along the way, so you don’t get stuck somewhere. When you identify your strengths and hone in on your exact offerings and expert topics, then you are not only going to move the needle in your business, but also gain a new confidence in yourself. 

You have the power to strategize your future!

What we’re talking about

• What Is Strategizing?
• How To Create A Strategy Plan
• The Importance Of Being Specific In Your Expert Topics

What Is Strategizing?

Strategizing is creating a plan of attack. It’s looking at the big picture of your business and breaking it down into smaller pieces, identifying your goals and creating a map on how you will achieve those goals. I recommend strategizing with someone else so that you can get an outside opinion on your business and the way the world sees you.

How To Create A Strategy Plan

I feel you can’t strategize unless you have the big picture in mind. When I strategize with my clients, I do a deep dive into everything the world sees about them. I look at their website, their social media, I Google them and much more. I listen to their stories, their successes and failures, their goals and what they want to be known for. Identify everything you can when it comes to how you want to be seen by the world and how the world actually sees you. The same goes for your offerings in your business. Have an outside person look at what your offerings are and discover if they are in-line with what you want them to be. 

The Importance Of Being Specific In Your Expert Topics

Being overly broad when it comes to showcasing your expertise is not a good thing, especially when it comes to podcast pitching. Hosts are looking for new and original topics and it does them no good to have guests who want to talk about the same thing over and over. You have a story and a message to share, so be specific about it. It’s much more attractive to a host to be pitched on a topic that is specific, such as how to reinvent yourself after cancer and divorce versus starting a new career in mid-life. Be specific and stand out from the crowd!

Are you ready to strategize and create your plan of attack?

LINKS MENTIONED

EP 20: Learning How To Strategize Your Business with Michelle Terpstra

EP 22: How Video Can Help your Small Business With Emmy Award Winner Patricia Kelikani