When it comes to media placements, should you pay to play? Should you pay for an interview in a magazine, podcast, or other digital outlet? My answer is NO! I’m sharing why you should never pay for media placements and why you SHOULD rely on earned media features and interviews. Find out what’s behind the Yahoo Top 10 lists, how much money some podcasts are charging for an interview and how you can better spend your time and your money. Focusing on earned media is what will make you stand out as the expert and authority in your industry!