Ready to learn how to promote your book and yourself on podcasts? Michelle was recently a guest on the Pencils & Lipstick podcast with Kat Caldwell.

Michelle talks about the importance for authors to show up as themselves and allow readers and listeners to get to know them through podcast interviews. A podcast interview is simply a conversation with one other person, therefore it’s intimate and shouldn’t be a reason for causing stress.

Michelle shares why she wrote How To Get On Podcasts, and the importance of creating podcast industry standards. The book includes examples of what you should do to pitch yourself and your book.

Lastly, Michelle discusses how authors don’t need to stick only to literary podcasts. They should be reaching ideal readers and should be searching out podcasts where the listeners are readers who will want to purchase their books.