This week’s episode is for the authors! After everything shut down during the pandemic, and book tours got cancelled, authors found themselves without that opportunity to make themselves visible and promote their books, so Michelle created a podcast book tour. In this episode Michelle explains what a podcast book tour is, what it entails, who can benefit from it, and so much more. If you’re an author, aspiring author, or even a reader, this episode is full of information that gives you a better understanding of the fascinating world of book tours.
In This Episode, Michelle Talks About
- What is a podcast book tour?
- Who can utilize a podcast book tour?
- When to start your podcast book tour.
What is a podcast book tour?
Michelle explains to us that a podcast book took is essentially an author doing a lot of interviews that circulate around their book to promote it and reach more people, just like what you would imagine a regular in-person book tour to be. She also tells us all about the benefits of doing a podcast book tour, such as how you can pre-record a bunch of interviews from the comfort of your own home and use them to reach a much greater audience, plus much more.
Who can utilize a podcast book tour?
When to start your podcast book tour.
Something else that Michelle gets asked a lot is when to start a podcast book tour. The answer? Right now! Whether your book is already out, or has a release day in the future, you can start planning a book tour. The purpose of a book tour is to reach your audience and tell them your story so that they may want to purchase your book to learn more, and that can be done before, after, or during your book launch. You can also pre-record the interviews and request that they all be released on the same day as your book, that way everyone is talking about you on your launch day. And just like any other interview, share, and repurpose the content, that way people will be reminded of you and the story you are trying to share with the world.
Links Mentioned
Podcast Book Tour™ – How Author Interviews Can Increase Book Sales
