Do you sometimes feel like you need to be everything to everyone all at once? Do you get distracted by the endless possibilities of things that you ‘should’ or ‘could’ be doing? In this episode, Michelle talks about how this ‘Shiny Object Syndrome’ relates to your business and how it can ... READ the POST
Podcast Interview: How To Be Patient In Public Relations
Public relations success can take time. The silence in response to ongoing pitches can be deafening. But how can we be more patient and reach PR success? A good PR strategy will take a minimum of 6 months, whereas a podcast pitching strategy can be a shorter timeline of one to two months. This ... READ the POST
Unlock the Power of Gem with Gemini Beauty Skincare Founder Joann Zehenni
This week Joann Zehenni shares her story about how she launched her own successful business at the incredible age of 17. Not only does her skincare line focus on helping people feel good in their skin every day, but the profits go towards research for lupus, which is a cause very close to her heart. ... READ the POST
How To Be A Perfect Podcast Guest AND Storyteller
Do you think you have what it takes to be a good podcast guest? Do you know the types of traits that encompass being a good podcast guest? In this episode, Michelle goes over the important traits that you need to have to be a great guest. She dives into how to share your story in a way ... READ the POST
My What If Year with Alisha Fernandez Miranda
It's a New Year with new resolutions and goals, but how about making 2023 your What If Year? Zibby Books debut author, Alisha Fernandez Miranda joins me for a conversation all about her upcoming memoir, My What If Year. Alisha chronicles the four internships she took on right as the pandemic ... READ the POST
Top 3 Mistakes PR Clients Make
As a publicist and THE Podcast Matchmaker™, Michelle works with clients who have an established online presence and those just starting out. She talks to prospective authors and entrepreneurs on a weekly basis who are wondering when the right time to start their PR strategy is. Michelle continues to ... READ the POST
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